Scaling Promotions with AI:
How VOKSICA Helped Focused Promos Automate Sales & Marketing
From Manual Hustle to Missed Opportunities
Focused Promos built its reputation on delivering high-quality branded merchandise — from bags and pens to apparel and mugs. But as demand grew, so did the complexity of sales and marketing. Every lead meant manual outreach, inconsistent follow-ups, and endless reminders.
The result? Missed deals, unconverted prospects, and staff bogged down in repetitive tasks instead of creative growth. The challenge was clear: scale outreach without scaling manual workload.
Searching for a Smarter Growth Engine
Focused Promos wanted more than just a CRM. They needed an AI-powered growth engine that could:
– Capture leads across multiple channels.
– Automate persistent follow-ups with the warmth of a human touch.
– Scale promotions without burning out their team.
That’s when they partnered with VOKSICA.
Building the AI-Powered Blueprint
VOKSICA engineered a 3-phase automation system that blended voice AI, CRM workflows, and intelligent campaigns.
– Core Build: GHL CRM setup, AI email agents for personalized campaigns, and Retell AI cold callers booking appointments directly.
– Enhancements: AI web chatbot for real-time engagement, seasonal promotions, upsell automations, and SMS/email reminders for unconverted leads.
– Optimization & Scaling: QA testing, advanced rotating campaigns, and scalability for larger outreach capacity.
This wasn’t about replacing reps — it was about empowering them with automation that carried the workload.
Built to Engage, Powered to Convert
With the new system:
– AI agents handled cold outreach, follow-ups, and appointment scheduling.
– Chatbots and automated emails captured interest outside office hours.
– Sales reps focused only on qualified, warmed-up leads.
– Marketing ran on autopilot, with personalization at scale.
From Fatigue to Flow
The impact was clear:
– Lead Nurture Efficiency: Every prospect was engaged until they converted or opted out.
– Time Savings: Dozens of hours saved each week from manual chasing.
– Conversion Lift: AI persistence and personalization boosted booking and purchase rates.
– Consistent Branding: Unified messaging across calls, emails, SMS, and chat.
Industries That Can Benefit from Promotional AI Systems
While built for branded merchandise, this type of system delivers results across industries that juggle sales, marketing, and lead nurture at scale:
– E-commerce & Retail – Running seasonal promotions and converting shoppers into repeat buyers.
– Promotional Goods Suppliers – Automating outreach and repeat sales cycles.
– B2B Marketing Agencies – Scaling campaigns and nurturing leads across multiple platforms.
– Manufacturing & Distribution – Engaging resellers and managing wholesale promotions.
– Event & Trade Show Management – Driving signups and merchandise sales with persistent follow-ups.
Any business that depends on consistent engagement and repeat sales can benefit from such automation.
Empowering a Promotional Leader
With VOKSICA’s system, Focused Promos turned manual hustle into a predictable growth engine. Their team now focuses on strategy and creative branding, while AI ensures no lead slips through.
At VOKSICA, we didn’t just automate their marketing. We gave them a scalable way to grow without burning out their team.