Automating Recruitment, Unlocking Leads:
How VOKSICA Reinvented Security Guard Hiring for TruGuard
From Staffing Bottlenecks to Lost Opportunities
Like many fast-growing security firms, TruGuard Security faced a double-edged challenge. On one side, they were drowning in job applications from platforms like Indeed and ZipRecruiter. Each resume required manual review, verification, and endless back-and-forth with candidates.
On the other side, hidden inside those resumes were goldmines of employer data — valuable B2B leads slipping through the cracks.
Recruiters were spending hours chasing down guards, leaving interview calendars half-empty, while sales teams struggled to generate new leads. The inefficiency wasn’t just slowing growth — it was costing opportunities.
Searching for a Smarter System
TruGuard didn’t want another clunky ATS or CRM patchwork. They needed a scalable, AI-powered system that could:
– Cut down hiring time without losing compliance checks.
– Automatically qualify and follow up with candidates.
– Capture hidden employer data from resumes and turn it into sales intelligence.
That’s where VOKSICA stepped in.
Meet the Dual-Track Automation
We engineered a dual system inside GoHighLevel (GHL), powered by Retell AI and Make.com automations. It wasn’t just recruitment software — it was a recruitment engine + lead generation pipeline running in parallel.
– AI CV Parsing & Tagging: Resumes parsed automatically, licenses verified via APIs, and candidates tagged by status.
– Smart Voice Interviews: Retell AI agents called applicants, confirmed interest, verified licenses, and gathered shift/location preferences — while also extracting past employer data for sales leads.
– Automated Scheduling & Background Checks: Qualified candidates were routed to calendars, while Checkr/Accurate flagged risks instantly.
– Employer Lead Pipeline: Resume employer data was enriched, scored, and routed into B2B sales campaigns.
Built with Precision, Powered by Intelligence
This wasn’t about removing recruiters or sales reps — it was about giving them leverage.
– Recruiters no longer wasted time on no-shows — calendars filled themselves.
– Sales no longer chased dead leads — only verified and enriched employer data was routed.
– Management gained real-time dashboards showing time-to-hire, conversion ratios, and drop-off points.
Every step was documented with SOPs, so TruGuard could own and scale the system independently.
From Overload to Opportunity
The results spoke for themselves:
– 40–60% faster hiring cycles.
– Zero duplication, thanks to smart fingerprinting.
– Employer data turned into steady B2B leads.
– Recruiter focus restored — from paperwork to onboarding top guards.
What was once a flood of resumes became a pipeline of hires and leads.
Industries That Can Benefit from Dual Recruitment & Lead Systems
While this system was built for a security company, the same dual-track approach benefits industries where hiring and lead generation overlap:
– Security Firms – Recruiting licensed guards while uncovering client opportunities.
– Staffing Agencies – Handling high-volume candidate flows with added sales intelligence.
– Healthcare & Nursing Recruitment – Screening nurses while extracting employer data for partnerships.
– Logistics & Warehousing – Hiring drivers and workers while identifying new contracts.
– Hospitality & Events – Recruiting seasonal staff and tapping employer data for future opportunities.
Any sector where applications contain hidden business opportunities can benefit.
Empowering a Security Firm for the Future
At VOKSICA, we didn’t just automate TruGuard’s recruitment. We gave them a system that grows both workforce and sales pipeline simultaneously.
For TruGuard, that means clarity, control, and consistent growth.
For their recruiters and sales teams, it means less chasing, more closing.
Because in security, just like in automation, precision is everything.