Behind the Scenes:
How VOKSICA Powered StrainBrain’s AI-Driven Cannabis Marketplace
A Vision Rooted in Disruption
StrainBrain entered the cannabis space with a bold goal: to transform the way dispensaries connect with customers—through automation, transparency, and speed. As the Canadian market matured, the need for better customer education, streamlined backend operations, and modern marketing became undeniable. StrainBrain wasn’t just trying to keep up — they wanted to lead.
But building an intelligent, AI-powered ecosystem from scratch isn’t a one-man job. That’s where VOKSICA stepped in.
Phase One: Mapping the Machine
The first phase was about setting the foundation. VOKSICA collaborated closely with the StrainBrain team to understand every moving part of their vision—from user onboarding and product mapping to data analytics and marketing flow.
This resulted in a fully documented automation map, laying out dozens of workflows across:
– Customer onboarding and education flows
– AI-driven dispensary discovery
– Automated deal distribution
– User-level engagement tracking
– Loyalty and gamification logic
Our approach was both strategic and modular, ensuring that as the platform grew, nothing had to be rebuilt — just scaled.
Phase Two: Building What Others Promised
In Phase Two, the vision became reality. VOKSICA transformed each planned workflow into production-ready automations using Make, Airtable, Webflow, Twilio, and advanced GPT integration.
Each part of the tech stack played a role:
– Make.com handled automation orchestration.
– Airtable became the dynamic data hub for strain matching, user profiles, and gamification.
– Webflow powered the frontend CMS.
– Twilio managed real-time SMS alerts.
– OpenAI GPT drove smart replies and educational content delivery.
These tools were not just stitched together — they were fused into a seamless system that felt intuitive to users and powerful to admins.
From Clicks to Conversion: Real Results
Once live, StrainBrain didn’t just function — it flourished. Within 60 days:
– AI-generated replies improved support resolution speed by 70%.
– Over 15 dispensary partners onboarded through automation alone.
– User opt-ins for SMS deals increased by 220%.
– 80+ workflows were running silently in the background, saving over 40 hours per week.
StrainBrain moved from concept to a fully automated MVP with a system that could support thousands of users without adding team overhead.
Designed for Scale, Built for the Long Game
VOKSICA didn’t just build workflows. We created a blueprint for sustainable scale. Each system was built to plug-and-play with future tools, partnerships, and customer segments. The stack is flexible enough for new features, yet stable enough to support rapid growth.
This isn’t a short-term tech patch. It’s a long-term competitive advantage.
Industries That Can Benefit from AI-Driven Marketplaces
While this project was built for the cannabis sector, the underlying model of automation, personalization, and customer education applies across industries:
– Retail & E-Commerce – Personalized product discovery, loyalty programs, and real-time offers.
– Healthcare & Wellness – Patient education, appointment reminders, and treatment plan automation.
– Hospitality & Food Services – Dynamic promotions, reservations, and customer engagement.
– Education & Training Platforms – Onboarding, gamification, and personalized learning recommendations.
– Consumer Tech Platforms – Marketplaces that rely on personalization, AI recommendations, and scalable operations.
Any business that thrives on engagement, discovery, and repeat interactions can benefit.